Typically the advice is that the bog be 10% the size of your pond if it's just plants in there, slightly larger (15% or so) if you have fish as well, and 30-50% if you're going to swim in it. It's hard to get a hard and fast number because it depends on your bioload, how much you'll actually be in it, and how often you want to clean it. (as well as how you build it).
There are also different schools of thought on whether that percentage refers to surface area or total water volume.