Because of the look and depth it looks like an Aquascape pond, whether built by an authorized Aquascape contractor or not. These are normally liner with a layer of rocks, although some non-Aquascape installers vary the design, or sometimes some rocks are removed later. But from the questions you're asking and experience level I'd say following a Aquascape maintenance routine requires the least amount of research. There is a lot of info available if you Google "aquascape pond maintenance". There should be many Aquascape contractors in your area who do this kind of clean out everyday.
The kind of info you get in a pond forum will depend on the forum. Each forum focuses on a specific type of pond, although each claims to be about all ponds. There's basically an infinite number of ways to maintain a pond, almost every method conflicts with each other so it can sound pretty confusing. For example a build up of muck is a desired goal in some ponds while in others it is considered the most vile, toxic, polluted substance on the planet. And every opinion in between.
The bleach thing is not needed. If you did want to kill all bacteria the bleach thing would not be effective unless maybe we were talking many gallons of bleach. You could kill some stuff, but not really put a dent in it. There are cases when this type of sterilization is desired, like when a pond has been infected with a virus. In that case the pond is filled with water and the level of some chemical, like chlorine, potassium permanganate, etc., is maintained for some period of time.
The bacteria are like any animal. Given food they reproduce. If you do sterilize a pond the bacteria will be right back within days, or hours. The amount of organic debris allowed to collect in the pond goes toward supporting a larger and larger population. So the cleaner you keep the pond the lower the bacteria population, at least the species that lives off that food.